Ofer Adler

Ofer joined the company in 1989 with a background in marketing and business administration.

Before coming to WeRIsrael, Ofer managed a market research advertising agency.

Ofer believes that incoming tourism is the growth engine of Israel’s economy and sees the benefit in incoming tourism from two perspectives:


First, bringing tourists to Israel is a genuine mission for Ofer, and he feels honored to acquaint tourists with the country.

Furthermore, he understands the importance of creating employment opportunities for many good people.

In his leisure time Ofer enjoys photography, treks in nature in Israel and abroad, and feeding his cats.